Approved for all chocolate lovers by the Motion Picture Association of America, M&M'S® is celebrating the return of M&M'S® Crispy candies and welcoming Kyle Busch back behind the wheel of the M&M'S® Crispy Toyota Camry with a quick video homage to the legendary NASCAR-themed movie "Days of Thunder" – with a Crispy M&M's twist. It doesn't matter regardless of whether you're a fan of NASCAR racing in general, Kyle Busch specifically, enjoyed the original film, or are just hungry for some M&M's, there's certain to be one thing here to satisfy your thunderous want.
Marking its 25th anniversary in 2015, Paramount Pictures' "Days of Thunder" starred Tom Cruise as Cole Trickle, a young race auto driver out to make a name for himself in NASCAR. The movie remains a NASCAR fan favourite and has turn out to be one particular of the most iconic racing movies of all time.
Filmed on location in Charlotte by NASCAR Productions, the M&M'S® Crispy Days of Thunder-inspired video quick shows how a young, hot-shot stock auto driver (Kyle Busch) gets his opportunity to compete at the top level.
The M&M's video quick spoofs the film and attributes No. 18 M&M'S® Crispy Toyota pilot Kyle Busch "starring" alongside his new crew chief Adam Stevens. The supporting cast includes Joe Gibbs Racing owner Coach Joe Gibbs and Samantha Busch.
The commercial itself is plenty enjoyable, but it's also accompanied by a range of Crispy/Days of Thunder behind-the-scenes content material, which includes snippets from:
• Kyle Busch
• Samantha Busch
• Coach Joe Gibbs
• No. 18 M&M'S Crispy Toyota Crew Chief Adam Stevens
• Bloopers and Outtakes
"Days of Thunder is hands down my favourite movie, and M&M'S® Crispy is my favourite flavor M&M'S®, so to spend homage to both of those legends is incredible," said Busch, 30-time winner in the NASCAR Sprint Cup Series. "I've noticed Days of Thunder more than 100 instances, so when I saw the script for the shoot, I was blown away. I can't wait for fans' reactions once they watch the new M&M'S® Crispy-themed Days of Thunder video."
To further place the spotlight on M&M'S® Crispy, the No. 18 M&M'S® Crispy Toyota Camry driven by Busch will be decked out in bright green all season long to honor the return of the product following a practically 10-year hiatus. M&M'S® Crispy features a delectable mixture of rich, milk chocolate with a crisp, crunchy center and was the No. 1 most requested flavor to come back from Mars Chocolate. After a decade of telephone calls, petitions, Facebook posts and countless other pleas, M&M'S® Crispy returned to retailers nationwide in January 2015.
Released in 1990 by Paramount Pictures, Days of Thunder was a single of the initial Hollywood films depicting stock auto racing. Still quoted by NASCAR drivers, officials, and members of the media, the feature film introduced NASCAR to a new generation of fans.