Jaguar Land Rover’s thriving organization is proof that foreign ownership require not be feared. The Tata-owned British firm has had its ideal ever sales in a full year in 2016, when it sold 583,313 automobiles, up 20% from 2015. It also marked a seventh successive year of growth, and 2016 figures are virtually triple 2009’s.
The final month in the year contributed tremendously to the final tally. Sales in December were up 12% year-on-year with 55,375 units. In China, December sales have been up 36%, the strongest ever monthly overall performance on record.
Europe is nevertheless JLR’s largest sales area, with 138,695 units in 2016, up 26% y-o-y. In its house market place of UK, the two brands sold a combined 117,571 units (up 17%), the best ever on record. Sales have been up 31% in China and 25% in North America.
“This has been a considerable year for JLR, with updated models being introduced across the range, as effectively as the completely new Land Rover Discovery Sport and the Jaguar F-Pace (both have been launched right here last year as effectively, click on the hyperlinks for a lot more). It is particularly pleasing to see the Jaguar brand setting impressive new sales records,” said Andy Goss, JLR group sales operations director.
“Customer response has been extremely positive, resulting in record retails across most of our essential regions. These final results mark substantial methods in JLR’s approach to turn out to be a truly worldwide business and meet the increasing international demand for its two iconic brands. I’m confident that in 2017 our British line-up will continue to expand and delight in markets across the globe,” he added.
Zooming in, the Jaguar brand achieved 77% larger sales in 2016, with 148,730 autos sold. It is the very best ever displaying by Jaguar, driven by sales of the its first SUV, the F-Pace, and the XE and XF saloons. The trio propelled the leaping cat to be the fastest increasing premium brand in the US, outpacing the sector by 116%.
Land Rover sold 434,583 automobiles in 2016, up 8%. The ideal-seller for the year was the Discovery Sport with 122,460 units.
It was also a substantial year for the expansion of the company’s manufacturing footprint to support continued development, with construction starting on the 1st British manufacturing facility in Slovakia, and the opening of the company’s new factory in Itatiaia, Brazil. Jaguar also introduced the XF L, the first model developed exclusively for Chinese consumers, last year.
GALLERY: Jaguar F-Pace
GALLERY: Land Rover Discovery Sport
Paul Tan's Automotive News